Building Vanuatu’s critical weather & disaster response systems
40k+
Website visits in launch months
2,000+
App downloads in launch months
300%
300%+ Increase in website enagement
Service | Product Development
Build Smarter, Scale Faster
What Works for Digital Products & Experiences
Struggling to scale, modernise, or launch a digital experience? We turn ideas into high-performing websites, applications, and custom platforms—built for efficiency, user experience, and measurable impact so you invest smarter, not just bigger.
Why choose us
Apply for a free 2 hours consultation
No hidden charges, valued at $1000. Virtual coffee included with the chat.
Trusted by over 500+ owners & marketers
Fill out a simple form to apply
STEP 1 OF 5
Why it works
Smart, scalable, and user-driven digital products.
Launch faster, & smarter
Bringing a new product to market is complex. We help you move from concept to launch with strategic roadmaps, technical expertise, and execution that minimizes risk and accelerates success.
Scale without growing pains
Expanding an existing platform? We refine your digital infrastructure, integrate new features, and optimize performance to support long-term, sustainable growth—without disrupting your users.
Seamless user expereince
Your product should work beautifully across every device and touchpoint. We ensure seamless navigation, intuitive interactions, and accessibility to maximize adoption and engagement.
Reliable, secure and built to last
Speed, security, and stability are non-negotiable. We develop high-performance applications with robust architecture, ensuring reliability, data security, and compliance at scale.
Solutions & expertise
Once-off solutions or ongoing digital support—your choice.
Design and develop high-performance, custom websites
Build and scale a custom digital products, and applications
Launch and optimise mobile apps for iOS & Android
Ongoing support & product iteration
API & automation integrations
Something else? We do it all let's talk
Why choose us
Apply for a free 2 hours consultation
No hidden charges, valued at $1000. Virtual coffee included with the chat.
Trusted by over 500+ owners & marketers
Fill out a simple form to apply
STEP 1 OF 5
Clients
See who’s built with us
Trusted by over 500+ owners & marketers
Industries
- Industrial & Construction
- Retail & Ecommerce
- Government & Institutions
- Education & Training
- Not-for-profits & NGOs
- Technology & SaaS
Why business choose us to scale smarter?
01
Clear planning & discovery
Strategic Roadmaps, Smart Tech Choices
We define the right frameworks, integrations, and infrastructure to align your digital product vision with technical strategy—ensuring long-term scalability and preventing costly rework.
02
Built for performance
Seamless Execution, High-Performance Products
From SaaS platforms to mobile apps and customer portals, we build high-performing, intuitive, and secure digital products. Every solution is engineered for speed, reliability, and seamless UX.
03
Continuous optimisation
Data-Driven Growth, Optimised for Impact
We don’t just launch and leave. Through real-time tracking, iteration, and enhancements, we ensure your website, app, or platform consistently improves—maximizing user engagement and conversions.
04
Scalable infrastructure
Flexible Systems, Ready to Grow With You
Your needs will evolve—your digital product should too. We develop modular platforms that scale effortlessly, support new business models, and integrate with emerging technologies.
Case studies
Driving efficient recruitment for Australian logistics
$400k+
Saved on media spend annually
90%
Reduction in conversion costs
290+
High-intent applications monthly
Visualising UC’s global research impact through an immersive digital experience
Building a cutting-edge digital presence for the space age
Client testimonials
They took the leap. And we found What Works.
Trusted by over 500+ owners & marketers
We selected What Works over competing agencies because we found them more responsive and they had better knowledge of industry. We use What Works as our outsourced marketing team, they provide strategic guidance, manage our marketing channels including the website, and work with our sales teams to provide marketing support. I would highly recommend them.
Aaron Brandholz
Group Marketing Manager
Working alongside What Works Global Pty Ltd on this vital project in Vanuatu has been an exemplary experience. Their team demonstrated exceptional professionalism, expertise, and commitment to fostering collaborative partnerships. Their proactive approach and ability to align seamlessly with project goals have significantly contributed to meaningful progress. We deeply value their dedication to achieving impactful outcomes for the communities in Vanuatu and look forward to future collaborations
Sunny Seuseu
Project Manager
We came to What Works with a simple request to smarten up what we already had, and we exited the brand process with a completely different logo. We took our whole team on the journey, ensuring they were onboard with what we’re striving together to build and that was incredibly valuable. The What Works team are really energetic and you can tell they genuinely care about your business.
Sophie Wade
Founder & CEO
What sets them apart is their ability to tackle even the most complex website upgrades and transform them into streamlined, high-performing platforms. They don’t just talk about delivering better sites; they proactively incorporate advanced technologies and evidence to optimise user experience, enhance speed, and drive tangible results. I’ve seen them take challenging digital projects and turn them into efficient, results-focused solutions that consistently surpass my expectations.
Dr Aaron Stanes
Medical Director
Why choose us
Apply for a free 2 hours consultation
No hidden charges, valued at $1000. Virtual coffee included with the chat.
Trusted by over 500+ owners & marketers
Fill out a simple form to apply
STEP 1 OF 5
FAQ
Curious about product development?
Costs depend on complexity, features, and scalability. We build everything from lean MVPs to enterprise-grade platforms—designed for cost efficiency without cutting corners. Let’s discuss your goals and budget to build the right solution.
Timelines vary. A simple website takes 4–6 weeks, a custom web app 3–6 months, and enterprise solutions longer. We follow an agile approach, so you see progress fast and launch strategically.
A website presents content and information (e.g., business sites, landing pages). A web app is interactive (e.g., customer portals, SaaS tools). A digital product is any software solution that provides ongoing value (e.g., an AI-powered platform, marketplace, or automation system). We help define and build the right solution for your business.
Yes! We specialise in API & automation integrations, connecting your new website, app, or platform with CRMs, payment gateways, analytics tools, and more. Whether you need a seamless data flow or a complex enterprise system integration, we ensure smooth connectivity.
Yes. We provide ongoing product iteration, performance monitoring, and tech updates—so your product evolves as your business grows. Our continuous improvement approach ensures you scale without roadblocks.
Get in front of the right audience at the right time with high-performing digital ad campaigns. We design, test, and optimise for maximum ROI across Google Ads, Meta, LinkedIn, and more.
Why choose us
Ready to find what works?
Trusted by over 500+ owners & marketers