Service | Strategy & Creative
Strategic Brands. Bold Creative.
What Works for strategy and creative
Poor strategy and creative is costing you. Brand doesn’t resonate? Weak positioning? We fix what’s not working—delivering a range of strategy & creative services so your brand cuts through the noise and drives real growth.
Why choose us
Apply for a free 2 hours consultation
No hidden charges, valued at $1000. Virtual coffee included with the chat.
Trusted by over 500+ owners & marketers
Fill out a simple form to apply
STEP 1 OF 5
Why it works
Strategy shapes brands. Creativity brings them to life.
Strategy that fuels real growth
A strong brand starts with a clear roadmap. We craft strategic foundations across branding, activation, and messaging—ensuring clarity, differentiation, and sustained growth.
Branding that sets you apart
Your brand identity should do more than look good—it should make an impact. We create logos, brand systems, and visual assets that establish a recognisable, distinct presence in your market.
Consistent brand messaging
A clear, compelling message aligns your brand across every touchpoint. We develop brand voice, positioning statements, and content frameworks that build trust, connection, and recognition.
Scalable, adaptable brands
Your brand should evolve with you. We design adaptive identity systems and strategic frameworks that ensure consistency as you scale, pivot, or expand into new markets.
Solutions & expertise
Once-off strategy or continuous creative support—you choose.
Rebrand an existing business
Create a new brand from the ground up
Map a strategic brand roadmap
Align your messaging for impact
Scale your brand into new markets
Streamline and unify a complex brand portfolio
Something else? We do it all let's talk
Why choose us
Apply for a free 2 hours consultation
No hidden charges, valued at $1000. Virtual coffee included with the chat.
Trusted by over 500+ owners & marketers
Fill out a simple form to apply
STEP 1 OF 5
Clients
See who’s scaling with us
Trusted by over 500+ owners & marketers
Industries
- Industrial & Construction
- Retail & Ecommerce
- Government & Institutions
- Education & Training
- Not-for-profits & NGOs
- Technology & SaaS
Why business trust us to scale smarter?
01
Strategic foundations
Defining your market to carve out your space
We analyse your business landscape, competitors, and opportunities to build a foundation for growth. Every project starts with deep insights that set you apart.
02
Consistent brand experience
Cohesive, impactful messaging & identity across every touchpoint
Your brand should be seamless and recognisable everywhere. We craft brand systems and messaging frameworks that ensure clarity and long-term trust.
03
Creative that stands-out
Creative that commands attention and drives connection.
Memorable brands don’t happen by accident. We create strategic creative assets that build attention, recognition, and deep customer connection.
04
A future-proofed brand
Brand strategies designed for tomorrow
Your brand should grow with you. We develop adaptable brand strategies that flex with your evolving needs—ensuring long-term differentiation and relevance.
Case studies
Driving efficient recruitment for Australian logistics
$400k+
Saved on media spend annually
90%
Reduction in conversion costs
290+
High-intent applications monthly
Visualising UC’s global research impact through an immersive digital experience
Campaign performance to drive Canberra property sales
Building a cutting-edge digital presence for the space age
Client testimonials
They took the leap. And we found What Works.
Trusted by over 500+ owners & marketers
We selected What Works over competing agencies because we found them more responsive and they had better knowledge of industry. We use What Works as our outsourced marketing team, they provide strategic guidance, manage our marketing channels including the website, and work with our sales teams to provide marketing support. I would highly recommend them.
Aaron Brandholz
Group Marketing Manager
Working alongside What Works Global Pty Ltd on this vital project in Vanuatu has been an exemplary experience. Their team demonstrated exceptional professionalism, expertise, and commitment to fostering collaborative partnerships. Their proactive approach and ability to align seamlessly with project goals have significantly contributed to meaningful progress. We deeply value their dedication to achieving impactful outcomes for the communities in Vanuatu and look forward to future collaborations
Sunny Seuseu
Project Manager
We came to What Works with a simple request to smarten up what we already had, and we exited the brand process with a completely different logo. We took our whole team on the journey, ensuring they were onboard with what we’re striving together to build and that was incredibly valuable. The What Works team are really energetic and you can tell they genuinely care about your business.
Sophie Wade
Founder & CEO
What sets them apart is their ability to tackle even the most complex website upgrades and transform them into streamlined, high-performing platforms. They don’t just talk about delivering better sites; they proactively incorporate advanced technologies and evidence to optimise user experience, enhance speed, and drive tangible results. I’ve seen them take challenging digital projects and turn them into efficient, results-focused solutions that consistently surpass my expectations.
Dr Aaron Stanes
Medical Director
Why choose us
Apply for a free 2 hours consultation
No hidden charges, valued at $1000. Virtual coffee included with the chat.
Trusted by over 500+ owners & marketers
Fill out a simple form to apply
STEP 1 OF 5
FAQ
Curious about strategy & creative?
Brand strategy defines your positioning, messaging, and long-term vision—it’s the foundation of how you communicate and scale. Creative services focus on bringing that strategy to life with logos, identity systems, design assets, and marketing materials.
A full overhaul isn’t always necessary. If your brand feels outdated, misaligned with your audience, or lacks consistency, a refresh might be enough. But if your positioning, messaging, and visual identity no longer serve your growth, a full rebrand can realign and future-proof your business.
A brand strategy isn’t just about a new look—it’s about positioning for success. We start with strategic discovery to define your core messaging, positioning, and audience fit. From there, we ensure every little bit of creative (identity systems, brand visuals, and content) ensures your brand is consistent, recognisable, and aligned to a business objective.
Weak messaging confuses customers and costs you opportunities. We fix that by defining your brand’s core positioning, voice, and messaging frameworks—so every touchpoint speaks clearly and drives engagement. Our process builds consistency across platforms, ensuring your brand resonates with the right audience and stands out in a crowded market.
Timelines vary based on needs. A brand refresh (logo, visuals, messaging alignment) may take 4–6 weeks, while a full-scale brand strategy and identity development can take 8–12 weeks. We tailor timelines to your goals and business objectives.
A strong brand isn’t just about aesthetics—it’s about trust, recognition, and positioning. While we believe it may not directly drive revenue, a clear, consistent brand enhances recognition, positioning, internal alignment, and operational efficiencies—all of which create a strong foundation for sustained business growth.
Why choose us
Ready to find what works?
Trusted by over 500+ owners & marketers