
Strategic Brands. Bold Creative.

What Works for strategy and creative
Poor strategy and creative is costing you. Brand doesn’t resonate? Weak positioning? We fix what’s not working—delivering a range of strategy & creative services so your brand cuts through the noise and drives real growth.
Talk to our team
Let's catchup over a coffee? Virtual meeting's included.
Get clarity on your project or business challenge, straight from our directors.
Trusted by 500+ business leaders over 10 years
Fill out a simple form to apply
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Why it works
Strategy shapes brands. Creativity brings them to life.
Strategy that fuels real growth
A strong brand starts with a clear roadmap. We craft strategic foundations across branding, activation, and messaging—ensuring clarity, differentiation, and sustained growth.
Branding that sets you apart
Your brand identity should do more than look good—it should make an impact. We create logos, brand systems, and visual assets that establish a recognisable, distinct presence in your market.
Consistent brand messaging
A clear, compelling message aligns your brand across every touchpoint. We develop brand voice, positioning statements, and content frameworks that build trust, connection, and recognition.
Scalable, adaptable brands
Your brand should evolve with you. We design adaptive identity systems and strategic frameworks that ensure consistency as you scale, pivot, or expand into new markets.

Solutions & expertise
Once-off strategy or continuous creative support—you choose.
Rebrand an existing business
Create a new brand from the ground up
Map a strategic brand roadmap
Align your messaging for impact
Scale your brand into new markets
Streamline and unify a complex brand portfolio
Something else? We do it all let's talk
Rebrand an existing business
Your brand should grow and adapt with your business. Whether refreshing your identity or repositioning in a shifting market, we align strategy, messaging, and design to create a brand that moves with confidence.
Brand strategy, identity design, positioning, messaging frameworks, competitor analysis, audience insights.
Talk to our team
Let's catchup over a coffee? Virtual meeting's included.
Get clarity on your project or business challenge, straight from our directors.
Trusted by 500+ business leaders over 10 years
Fill out a simple form to apply
STEP 1 OF 5
Clients
See who’s scaling with us
Trusted by 500+ business leaders over 10 years
Industries
- Industrial & Construction
- Retail & Ecommerce
- Government & Institutions
- Education & Training
- Not-for-profits & NGOs
- Technology & SaaS
Minerals Council of Australia
Jaybel Office Choice
Cherry Creek
The University of Delaware
Red Rooster
SPREP
Australian Government - Department of Education
Australian Government - Department of Defense
Australian Government - Department of the Prime Minister and Cabinet
The Y
Geocon
Prism Neuro
Ron Finemore Transport
University of Canberra
Verbrec
After all, we’re What Works
Why business trust us to scale smarter?
Strategic foundations
Defining your market to carve out your space
We analyse your business landscape, competitors, and opportunities to build a foundation for growth. Every project starts with deep insights that set you apart.
Consistent brand experience
Cohesive, impactful messaging & identity across every touchpoint
Your brand should be seamless and recognisable everywhere. We craft brand systems and messaging frameworks that ensure clarity and long-term trust.
Creative that stands-out
Creative that commands attention and drives connection.
Memorable brands don’t happen by accident. We create strategic creative assets that build attention, recognition, and deep customer connection.
A future-proofed brand
Brand strategies designed for tomorrow
Your brand should grow with you. We develop adaptable brand strategies that flex with your evolving needs—ensuring long-term differentiation and relevance.
Case studies


Driving efficient recruitment for Australian logistics
$400k+
Saved on media spend annually
90%
Reduction in conversion costs
290+
High-intent applications monthly

Growing avocado oil demand in retailers through smart, content-led marketing
600%
Increase in follwers
11,000
Total follower base

Global reach, doubled revenue. Transforming Competency Training.
2x
First-year revenue increase
Global
Communications campaign rollout
100%
Brand integration
We recently needed our website redesigned, and WhatWorks delivered for us. From the beginning, they were a pleasure to work with: polite, patient, and responsive. They took the time to understand what we were looking for and suggested some thoughtful improvements we hadn’t considered. We did have some back and forth on content and structure, which is to be expected for this type of work. We are very happy with the result. We would recommend WhatWorks to those looking for high-quality, friendly, and reliable web design services. Thanks to the team for all your work - we appreciate it.
Mary Powell
I genuinely trust the What Works team with my clients. They are great to deal with, highly capable, and consistently deliver high quality work. They bring strong thinking, clear communication, and follow through, which is exactly what you want when you are putting your reputation on the line. Always a pleasure working with What Works.
Damian Tunney
All I can say about What Works is that they truly understand what works. I approached Shooby, their Managing Director, needing urgent front-end development support for Psyquility, an evidence-based software platform designed to support the neurodivergent community in high stress environments. Despite a tight timeframe over the holiday period, their team not only took on the challenge but delivered ahead of schedule, two weeks early to be precise. Because of What Works, we were able to launch our pilot and onboard our first paying customers, an achievement that would not have been possible without them. Beyond their technical expertise, What Works went above and beyond with exceptional communication, care, and dedication to our success. Their involvement felt less like an external agency and more like a true partner invested in our growth. If you’re looking for support in software development, marketing, business growth, or branding, I cannot recommend What Works enough.
Zak Farag
Like many businesses, I was searching for a marketing agency to help with our digital marketing needs – and that’s how I found What Works. We initially partnered with them for our recruitment advertising for New Zealand, and their expertise quickly earned them the contract for the Australian market as well. What sets the What Works team apart is their friendly and approachable nature. They simplify complex data, making it easy to understand and act on. Their cooperative approach makes you feel comfortable exploring new strategies, even those you might not have considered before. One of the biggest challenges with agencies is post-contract support, but What Works excels in this area. They don’t just provide a service, they become an extension of your team. Communication is seamless, priorities are addressed promptly, and work is always delivered within the agreed timeline. Most importantly, they focus on real results, helping you achieve a strong ROI. I highly recommend working with this talented, data-driven, and genuinely invested team. The name says it all – What works truly knows what works best for you!! - Digital Marketing Specialist at Ron Finemore Transport
Deval Pandya
I worked with What Works Global on a project with Vanuatu Meteorology and Geo-Hazards Department(VMGD) for their new website and new VMGD weather app. This team of WWG are young vibrant, diligent and very very patient, ensuring that all VMGD team is on board every step of the way on building the website to app to finish. Highly recommended. Thank you What Works Global.
Moirah Diana
Talk to our team
Let's catchup over a coffee? Virtual meeting's included.
Get clarity on your project or business challenge, straight from our directors.
Trusted by 500+ business leaders over 10 years
Fill out a simple form to apply
STEP 1 OF 5
FAQ
Curious about strategy & creative?
Brand strategy defines your positioning, messaging, and long-term vision—it’s the foundation of how you communicate and scale. Creative services focus on bringing that strategy to life with logos, identity systems, design assets, and marketing materials.
A full overhaul isn’t always necessary. If your brand feels outdated, misaligned with your audience, or lacks consistency, a refresh might be enough. But if your positioning, messaging, and visual identity no longer serve your growth, a full rebrand can realign and future-proof your business.
A brand strategy isn’t just about a new look—it’s about positioning for success. We start with strategic discovery to define your core messaging, positioning, and audience fit. From there, we ensure every little bit of creative (identity systems, brand visuals, and content) ensures your brand is consistent, recognisable, and aligned to a business objective.
Weak messaging confuses customers and costs you opportunities. We fix that by defining your brand’s core positioning, voice, and messaging frameworks—so every touchpoint speaks clearly and drives engagement. Our process builds consistency across platforms, ensuring your brand resonates with the right audience and stands out in a crowded market.
Timelines vary based on needs. A brand refresh (logo, visuals, messaging alignment) may take 4–6 weeks, while a full-scale brand strategy and identity development can take 8–12 weeks. We tailor timelines to your goals and business objectives.
A strong brand isn’t just about aesthetics—it’s about trust, recognition, and positioning. While we believe it may not directly drive revenue, a clear, consistent brand enhances recognition, positioning, internal alignment, and operational efficiencies—all of which create a strong foundation for sustained business growth.
Why choose us
Ready to find what works?
Trusted by 500+ business leaders over 10 years





